Recent Blogs

Branding Rock Drummer Ben Smith

July 20, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Ben Smith Music Company Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a rock musician. Joining us on the show was Ben Smith, drummer for the […]

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Branding with Social Media

July 18, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are talking about branding and harnessing the power of social media. Social media channels are an inexpensive ways to reach target customers. Many businesses hesitate to jump into social media for a variety of reasons. There is a “fear factor” which […]

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Creating a Community Brand

July 11, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing the importance of community branding in today’s mobile and social world. It’s easy to think about branding cookies, burgers, running shoes and sports cars. How else would customers know about these brands if there wasn’t a concerted marketing effort […]

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Using Technology to Enhance Your Brand

July 5, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how embracing technology can enhance all aspects of your brand. Although technology can mean various things depending on who you ask, we are focusing on technology tools and how they are used by businesses and consumers. These tools encompass […]

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