Recent Blogs

Core Competency Can Differentiate Your Company

May 31, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking into how to differentiate your brand through core competency. Core competency is the skill or production technique your business employs to deliver value to customers and is the central component of your company’s culture. There are three aspects of […]

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Branding Creative Santa Fe

May 26, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Cyndi Conn and Creative Santa Fe Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a Santa Fe non-profit organization. Joining us on the show was Cyndi […]

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Value Proposition vs. Discounted Prices

May 23, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing the need for your company to have a strong value proposition. The proliferation of coupons and product discounts has created a coupon culture among consumers. This is a pitfall for small businesses when they rely on coupons as a […]

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Branding the Adobe Rose Theatre

May 18, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: The Adobe Rose Theatre Santa Fe Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a new Santa Fe Theatre. Joining us on the show were Melissa […]

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