Recent Blogs

Radio: a Powerful Advertising Channel

March 14, 20170 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Radio Strategies for Your Marketing Toolkit Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed how radio advertising can boost your branding and marketing. Joining us on-air was Jess Preston – […]

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Marketing 101: the 7P’s of Marketing – PHYSICAL EVIDENCE

March 13, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part VII in our series on the fundamentals of marketing using the 7Ps with a discussion of Physical Evidence. The physical evidence is everything customers physically experience when interacting with your company. These are the things they might see, touch, […]

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Branding a Global Travel Company for Students

March 7, 20170 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Rustic Pathway for Travel Education Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of an education travel company. Joining us on-air was Brielle Friedman, Marketing Director of […]

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Marketing 101: 7Ps of Marketing – PROMOTION

March 6, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part VI in our series on the fundamentals of marketing using the 7Ps with a discussion of Promotion. Promotion is telling your customers about your products and services, their benefits and where they can be found. In today’s world customers […]

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