Recent Blogs

Branding a Cloud-Based Application

June 4, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Branding MyIdeaTree Application Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing what it takes to brand and market a cloud-based application. On our radio show Ask Those Branding Guys, we spoke with […]

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How Strong is Your Brand?

June 3, 20130 Comments

Once a Day Marketing™ featured video blog: Brand Strength Defined Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we reviewing an old Young & Rubicon (Y&R) model specifically looking at brand strength. Y&R determined that there are two elements that make up brand strength, differentiation and […]

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Don’t Let Social Media Overwhelm You

May 31, 20130 Comments

Once a Day Marketing™ featured video blog: Be Selective With Your Social Media Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are looking at the initial launch of a social media campaign. In previous blogs we’ve discussed the importance of creating a social media campaign […]

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Using Signage to Enhance Customer Experience

May 30, 20130 Comments

Once a Day Marketing™ featured video blog: Enhancing Customer Experience Using Signage Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are looking at how business signage can dramatically enhance customer experience. How many times have you been frustrated when a business doesn’t have adequate signage […]

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