Recent Blogs

Strategic Brand Analysis of Your Competitors

May 16, 20131 Comment

Once a Day Marketing™ featured video blog: Strategic Brand Analysis: Competitors Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are continuing our three-part series on strategic brand analysis using David Aaker’s model. Today in part 2 we look at competitors. The two components of competitor […]

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Making PR Your Marketing Friend

May 15, 20130 Comments

Once a Day Marketing™ featured video blog: Marketing Ecosystem: Public Relations Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we continuing our series profiling the nine marketing channels you can use to promote your brand. Today we are discussing public relations or PR, which is a […]

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Rebranding Santa Fe Capitol Grill

May 14, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast:Rebranding Santa Fe Capitol Grill Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing what it takes to rebrand a local restaurant. On our radio show Ask Those Branding Guys, we spoke with Patrick […]

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Anything Can Be Branded

May 13, 20131 Comment

Once a Day Marketing™ featured video blog: You Can Brand Anything Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are reminding you that anything can be branded. Having a recognized brand is critical to your business success because customers buy products or services they know […]

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