Recent Blogs
Looking at Your Brand Stature
Once a Day Marketing™ featured video blog: Brand Stature Defined Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are concluding the series looking at the Young & Rubicam (Y&R) model around brand stature. Y&R determined that there are two elements that make up brand stature, […]
Never Too Late to Start Blogging
Once a Day Marketing™ featured video blog: 5 Great Reasons to Blog Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is DigitalFridayand I’m going to encourage you to think about blogging if you aren’t already. Blogging requires a consistent time commitment and may not be right for ever brand. You […]
Boomers and Seniors are Big Business
Once a Day Marketing™ featured video blog: Targeting the Boomer and Senior Market Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we want to ensure you understand the huge market potential of boomers and seniors. Information for today’s blog comes from an issue of Entrepreneur Magazine. […]
Using Direct Marketing to Drive Call to Action
Once a Day Marketing™ featured video blog: Marketing Ecosystem – Direct Marketing Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are discussing direct marketing, another of the nine marketing channels to promote your brand. The goal of direct marketing is to communicate straight to your […]
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