Recent Blogs

Tell Customers How Your Product Enhances Their Lives

April 16, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing how to avoid a common mistake in developing a marketing message. When creating buzz and anticipation for a new product, companies often error by centering their message around how good the product is, rather than […]

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Creating Brand Relevance and Resonance

April 15, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday, and we are going to discuss brand awareness. Many companies feel that their product is for everyone and they should market to everyone. The reality is that awareness is not the main element in increasing brand strength; how relevant […]

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Create New Products to Leverage Your Brand

April 12, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are looking at whether or not you are taking full advantage of your brand recognition when you release a product. Brand loyalty is essential since today’s consumers will go into a store to look at a product, […]

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Driving Customer Repeat Purchases

April 11, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Recon Thursday and we are discussing something I call customer usage cycles and whether or not you are maximizing that concept at your company. Customer usage cycles are the recurring intervals when customers purchase your product. For example, a mattress company’s […]

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