Recent Blogs

CBS Sports Slam Dunks NCAA Tournament Online Coverage (Digital Friday/Process)

April 5, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are going to give a big shout out to CBS Sports. For college basketball fans this is a great time of the year. The NCAA Tournament is underway to determine the #1 team in the nation. These […]

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Earning Professional Referrals (Recon Thursday/People)

April 5, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are looking at how to build professional referrals. Branding and marketing is a great way to increase mindshare with potential customers and to have them consider your product or service the next time they are in the […]

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Grading Your Customer Experience (Action Wednesday/Process)

April 3, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday where we’re going to have you grade the customer experience at your business. Remember back in high school when the teacher would score your work? When you received that A+ you felt great because you knew you did a […]

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Branding Opportunities on the Radio (Strategic Tuesday/Promotion)

April 2, 20130 Comments

Today is Strategic Tuesday and we are going to discuss using radio as a way to promote and enhance your brand. Yesterday I launched my new radio show “Ask Those Branding Guys” on KVSF 101.5 FM in Santa Fe, New Mexico. Working in partnership with Hutton Broadcasting, I am providing programming for its radio network […]

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