Recent Blogs

Why You Need a Personal Brand

June 18, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Personal Branding Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing the importance of creating a personal brand. On our radio show Ask Those Branding Guys, we spoke with Tom Becka, renowned author […]

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Positive Emotions Drive a Strong Brand

June 17, 20130 Comments

Once a Day Marketing™ featured video blog: Emotional Branding Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are discussing the power of emotional branding. Recently I was in Philadelphia, PA and had the opportunity to experience the national historic sites in the City of Brotherly […]

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Using Place-Based Marketing

June 12, 20130 Comments

Once a Day Marketing™ featured video blog: Marketing Ecosystem: Place-based Marketing Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are discussing another channel to promote your brand: place-based marketing. The goal of this marketing node is to establish a brand presence at destinations your potential […]

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Local Marketing of a National Franchise

June 10, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Marketing N-Hance Franchise Locally Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing what it takes for a franchisee to brand and market a national franchise locally. On our radio show Ask Those […]

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