Recent Blogs

A Look at 5 Marketing Philosophies

June 24, 20130 Comments

Once a Day Marketing™ featured video blog: Kotler’s 5 Marketing Philosophies Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are discussing marketing guru Philip Kotler’s work on five different philosophies for introducing a product into the market place Sometimes there is a product looking for […]

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Developing Wireless Products for On the Go Customers

June 21, 20130 Comments

Once a Day Marketing™ featured video blog: Wireless Trends for Mobile Customers Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing. Today is Digital Friday and we are continuing our topic from yesterday; looking at trends and identifying opportunities with new specialty products for your company. This week’s Time Magazine is called […]

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Philadelphia’s Brand Looked Grand

June 20, 20130 Comments

Once a Day Marketing™ featured video blog: 7Ps of Marketing: Physical Evidence Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are reflecting back on our recent trip to Philadelphia, City of Brotherly Love. I blog a lot about the 7Ps of Marketing and “physical evidence,” […]

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Creating Experiences for Your Customers

June 19, 20130 Comments

Once a Day Marketing™ featured video blog: Experiential Marketing Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are discussing one of my favorite marketing channels to promote your brand: experiential. Simply put, experiential marketing enables your customers to engage with your product or service through […]

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