Recent Blogs
A Brand is Simply Everything
Once a Day Marketing™ featured video blog: A Brand is More Than a Product Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we will look at the elements that comprise a brand. Many people think a brand is a product. They consider the qualities or attributes […]
The Ease of Creating Video Blogs
Once a Day Marketing™ featured video blog: Hollywood Production Capability in Your iPhone Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are taking a quick look at using your smart phone to create a video blog. We have blogged on several occasions regarding the power […]
Tough Branding: Don’t Drink and Drive Messaging
Listen to our featured Ask Those Branding Guys radio show podcast: Branding a Local DWI Program Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are highlighting our weekly radio weekly show looking at the challenges of branding a tough message: don’t drink and drive. On […]
Marketing That One Big Benefit
Once a Day Marketing™ featured video blog: Doug Hall’s Concept of Overt Benefit Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are looking at the importance of identifying your brand’s key benefit. To drive sales, it’s critical for your customers to have a clear understanding […]
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