Author Archive for Marianne Tenenbaum

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Constructing a Home Builders Association Brand

February 16, 20170 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Santa Fe Area Homebuilders Association Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a Home Builders Association. Joining us on-air was Kim Shanahan – Executive Officer […]

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Marketing 101: the 7Ps of Marketing: PRODUCT

February 13, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part IV in our series on the fundamentals of marketing using the 7Ps with a discussion of Product. When you are creating product strategy, put yourself in the mind of your target audience. The customers and potential customers you are […]

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The Ranch House – a Smokin’ Hot Brand

February 7, 20170 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Branding The Ranch House Restaurant Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a popular Santa Fe restaurant. Joining us on-air was Josh Baum, owner of […]

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Marketing 101: the 7Ps of Marketing – PRICE

February 5, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part III in our series on the fundamentals of marketing using the 7Ps with a discussion of Price. A strong value proposition means that customers feel they receive a good value in exchange for their hard earned dollars. Value proposition […]

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