New Tour Company Finds Niche in New Mexico

Listen to our featured Ask Those Branding Guys radio show podcast: Turquoise Tours in New Mexico

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing with a new tour company.

Joining us on the show was Lindsay Mapes – owner of Turquoise Tours based in Taos, New Mexico. Founded in 2016, Turquoise Tours was initially focused on various types of day tours such as walking and culinary offerings. After their first summer, the business concept is changing rapidly. Turquoise Tours began offering mountain biking treks as an ancillary service; however, these tours are now a significant driver of revenue. Lindsay is updating her strategic plan and will expand Taos outdoor adventure tours.

Mountain biking is a sport where there is strong demand for guides and this customer is willing to pay for services such as shuttles to and from the biking trails. It is also an area that is a core competency of Lindsay’s and she is familiar with reaching the mountain biker adventure tourist market. Turquoise Tours currently caters to strong intermediate and advanced riders. 2017 will see expanded offerings to include less strenuous locales for families and older tourists as well as road cycling.

Differentiators for Turquoise Tours include a new, clean brand-wrapped van, paying close attention to details which provide great customer experiences and being unique in Taos; at the moment there are no competitors in this niche.

To get her message out, at first Lindsay concentrated very heavily on local marketing such as radio, a billboard, etc. The goal was to drive referrals from locals. Lindsay is now working on social media advertising and to boost online reviews.

In 2017 Turquoise Tours will be expanding into Gallup, New Mexico and offering cultural immersion experiences along with outdoor adventures!

Enjoy the show.

Once a Day Marketing™ inspires clients to brand bold.Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501.1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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Filed in: 7Ps of Marketing • Inspiration • Knowledge • Physical Evidence • Place • Positioning (Bonus) • Product • Promotion • Strategy • Tactics
Tagged with: 7Ps of Marketing • James Glover • Lidsay Mapes • once a day marketing • Taos • that branding guy • Those Branding Guys • Turquoise Tours