Archive for February, 2017

Marketing 101: the 7Ps of Marketing – PRICE

February 5, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part III in our series on the fundamentals of marketing using the 7Ps with a discussion of Price. A strong value proposition means that customers feel they receive a good value in exchange for their hard earned dollars. Value proposition […]

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Historic Hotel Embraces Contemporary Branding

February 2, 20170 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: La Fonda on the Plaza, Santa Fe NM Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a historic hotel. Joining us on-air were Jenny Kimball, CEO […]

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