Archive for January, 2017

Marketing 101: the 7Ps of Marketing – PROCESS

January 31, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part II in our series on the fundamentals of marketing using the 7Ps with a discussion of Process. When it comes to marketing, there are two aspects of process; internal and external. A great internal process ensures that management and […]

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ARVRUS Virtual Reality 360 Marketing Platform

January 24, 20170 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: ARVRUS Virtual Reality Marketing Platform Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a startup virtual reality platform company. Joining us on-air was Elan Colello – […]

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Marketing 101: The 7Ps of Marketing – Place

January 23, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re beginning a series on the fundamentals of marketing using the 7Ps with a discussion of Place. One of the key questions every business has to consider is where to distribute their product, or, which are the right places to be selling […]

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How Product Lifecycle Influences Marketing

January 16, 20170 Comments

Once a Day Marketing™ featured video blog: Product Life Cycle Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we are discussing the classic product life cycle introduced by Raymond Vernon in the 60′s and how it still impacts marketing in 2017. Products evolve a lot like people. They are born, […]

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