Archive for January, 2015

Discussing Branding with the New Mexico Magazine

January 28, 20150 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Dave Herndon, Editor-in-Chief, New Mexico Magazine Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed tourism and the branding of New Mexico with the Editor of the state’s magazine. Joining us […]

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A Look at Inbound Marketing

January 25, 20152 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today we are taking a look at inbound marketing is and why it is important for your business. Inbound Marketing is a permission-based marketing strategy that enables potential customers to find your company at their convenience. Advertising content is created and distributed using […]

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Are Your Marketing Results Measuring Up?

January 20, 20150 Comments

Hello, I’m Marianne Tenenbaum, contributing blogger to Once a Day Marketing™. Today we are looking at measuring results of your marketing campaigns. A popular maxim in process improvement says you can’t improve what you don’t measure. This applies to marketing efforts as well. How are you determining the success of your marketing campaigns? Do you […]

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Best 2014 Advertising Campaign

January 15, 20151 Comment

Listen to our featured Ask Those Branding Guys radio show podcast: Newcastle Beer: Best 2014 Advertising Campaign Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed tourism branding at the state level and shared our views on the best advertising campaign in […]

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