Archive for September, 2014

Branding an Innovative New Product

September 30, 20140 Comments

Listen to our featured Those Branding Guys radio show podcast: The Branding of Heavenly Fodder Hello, I’m Jim Glover, That Branding Guy, forOnce a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding for an innovative new company. Joining us on the show were Rebecca Flores and Mark Evanko, owners and […]

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Capturing Customers for Life

September 28, 20140 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the importance of knowing and catering to your existing customers. Pop quiz. Do you spend more time retaining existing customers or attracting new ones? Both are important strategies but when it comes to branding taking care of your […]

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Copywriting: Be True to the Brand

September 23, 20141 Comment

Listen to our featured Those Branding Guys radio show podcast: Autumn Tompkins and Ink Well Copy Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the importance of creating copy for advertising that was true to the brand. Joining us on the […]

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Consider Tumblr for Your Brand

September 22, 20140 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at social media marketing with a discussion of Tumblr and whether or not it is a good fit for your marketing campaigns. Tumblris a blog platform for self-expression and celebrating creativity where users post video, audio and text content. […]

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