Archive for February, 2014
Going Green Good for the Brand
Listen to our featured Those Branding Guys radio show podcast: Shel Horowitz Being Green and Profitability Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Those Branding Guys, we discussed how being a green business is good for your brand. Joining us on air was Shel Horowitz, green […]
Branding with the Firefly Principles
Listen to our featured Those Branding Guys radio show podcast: Rubina Cohen and the 4Cs of the New Economy Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Those Branding Guys, we discussed branding in the amazing times we live in. Joining us in the studio was Rubina […]
Disney and the Mouse That Roars
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at The Walt Disney Company and why their brand continues to be loved by their fans. The Walt Disney Company was selected by Yahoo Finance as the company of the year of 2013. Intrabrand chose Disney as one of […]
Power Branding for Success
Listen to our featured Those Branding Guys radio show podcast: Author Steve McKee and Power Branding Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Those Branding Guys, we discussed power branding and how to leverage the success of the world’s best brands. Joining us in the studio […]
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