Archive for November, 2013
Consumer Adoption of Innovation
Once a Day Marketing™ new featured video blog: How Consumers Adopt to Innovation Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we’re looking at Everett Roger’s diffusion of innovation model and how it will assist you to understand your customer’s adoption patterns for new product innovations. […]
Blogging Enhances Traffic and Lead Generation
Once a Day Marketing™ featured video blog: Impact of Long-Term Blogging Hello. I’m Jim Glover that branding guy for Once a Day Marketing™. Today is Digital Friday and we are looking at a study by HubSpot on the impact of long term blogging. HubSpot completed a study involving 7,000 of their customers who answered questions […]
Choosing Your Advertising Agency
Once a Day Marketing™ featured video blog: Selecting Your Advertising Agency Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. It’s Recon Thursday and we are continuing our series looking at outsourcing marketing support for your company. Our focus today is on Advertising Agencies. Advertising agencies will create your branding and marketing […]
“Selfies” – Strong Indicator of Social Media Usage
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are looking at the growth of “selfies” as an indicator of future social media usage. Oxford Dictionary just made “selfie” the word of the year. If you are not familiar with this term, a selfie is a […]
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