Archive for September, 2013
Brand Strategy Versus Advertising
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are looking at the difference between developing brand strategy and advertising. In a recent blog, Mark Ritson stated that brand strategy is no job for an advertising agency. We tend to agree. At Once a Day Marketing […]
Blurring the Line Between Marketing and Journalism
Today is Digital Friday at Once a Day Marketing™ and we are discussing an emerging trend referred to as Native Advertising. A recent New York Times article describes Native Advertising as an advertisement in the guise of journalism, displaying the same characteristics of the site on which it is found. This form of advertising is […]
Household Brand Names Fade Slowly
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we are discussing brand stature and how a brand that was a household name for years is making a comeback. You may recall that last year Hostess, maker of such treats as Twinkies, Ding Dongs and the iconic […]
Sales Follow Up – Frequent and Consistent
Once a Day Marketing™ featured video blog: Sales Follow-Up Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are discussing sales and how it is related to branding and top of mind. As you now know, branding is the process of creating the right image of […]
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