Archive for June, 2013
How Strong is Your Brand?
Once a Day Marketing™ featured video blog: Brand Strength Defined Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we reviewing an old Young & Rubicon (Y&R) model specifically looking at brand strength. Y&R determined that there are two elements that make up brand strength, differentiation and […]
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