Archive for June, 2013

The Ease of Creating Video Blogs

June 28, 20132 Comments

Once a Day Marketing™ featured video blog: Hollywood Production Capability in Your iPhone Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are taking a quick look at using your smart phone to create a video blog. We have blogged on several occasions regarding the power […]

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Tough Branding: Don’t Drink and Drive Messaging

June 26, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Branding a Local DWI Program Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are highlighting our weekly radio weekly show looking at the challenges of branding a tough message: don’t drink and drive. On […]

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Marketing That One Big Benefit

June 25, 20130 Comments

Once a Day Marketing™ featured video blog: Doug Hall’s Concept of Overt Benefit Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are looking at the importance of identifying your brand’s key benefit. To drive sales, it’s critical for your customers to have a clear understanding […]

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A Look at 5 Marketing Philosophies

June 24, 20130 Comments

Once a Day Marketing™ featured video blog: Kotler’s 5 Marketing Philosophies Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are discussing marketing guru Philip Kotler’s work on five different philosophies for introducing a product into the market place Sometimes there is a product looking for […]

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