Archive for May, 2013

Inspring Your Marketing Ideas

May 20, 20130 Comments

Once a Day Marketing™ featured video blog: Inspiring Your Marketing Ideas Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are reminding you of the purpose of our daily blog and branding resources. We launched Once a Day Marketing™ to assist you in marketing and branding […]

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Can Your Video Go Viral

May 17, 20130 Comments

Once a Day Marketing™ featured video blog: The Value of Going Viral Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are looking at videos that go viral. This past week Chris Hadfield, a commander of the International Space Station, released his “Space Oddity” music video […]

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Strategic Brand Analysis of Your Competitors

May 16, 20130 Comments

Once a Day Marketing™ featured video blog: Strategic Brand Analysis: Competitors Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are continuing our three-part series on strategic brand analysis using David Aaker’s model. Today in part 2 we look at competitors. The two components of competitor […]

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Making PR Your Marketing Friend

May 15, 20130 Comments

Once a Day Marketing™ featured video blog: Marketing Ecosystem: Public Relations Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we continuing our series profiling the nine marketing channels you can use to promote your brand. Today we are discussing public relations or PR, which is a […]

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