Archive for May, 2013

Using LinkedIn Notifications to Enhance Relationships

May 24, 20130 Comments

Once a Day Marketing™ featured video blog: LinkedIn Notifications Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are discussing how to use LinkedIn’s powerful notifications feature to enhance your business relationships. As we have said many times, it is very important to cultivate relationships through […]

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Strategic Brand Analysis of Your Company

May 23, 20130 Comments

Once a Day Marketing™ featured video blog: Strategic Brand Analysis: Self Evaluation Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are concluding our three-part series on strategic brand analysis using David Aaker’s model. In part 3 we look at self-analysis. There are five components to […]

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Using Out of Home Marketing

May 22, 20130 Comments

Once a Day Marketing™ featured video blog: Marketing Ecosystem: Out of Home Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we continuing our series profiling the nine marketing channels you can use to promote your brand. Today we discuss Out of Home or what I refer […]

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Differentiating Through Your Core Competency

May 21, 20130 Comments

Once a Day Marketing™ featured video blog: Understanding Your Core Competency Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is StrategicTuesdayand we are looking into how to differentiate your brand through core competency. Core competency is the skill or production technique your business employs to deliver value to customers and […]

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