Archive for April, 2013

Building a Successful Restaurant Brand

April 30, 20130 Comments

Listen to our featured “Ask Those Branding Guys” radio show podcast: Talking with 5 Star Burgers Owner Bob Gontram Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing what it takes to launch a successful restaurant brand. On our radio show “Ask Those Branding […]

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Emotional Branding Captures Commitment

April 29, 20132 Comments

Once a Day Marketing™ featured video blog: Making Memories and Emotional Branding Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are discussing emotional branding. There is a branding rule that reads: If you capture the mind, you gain behavior. If you capture the heart, you […]

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Generating Sales with Your Online Videos

April 26, 20130 Comments

Once a Day Marketing™ featured video blog: Producing Winning Videos – Part 2 Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday, and we are looking at generating more sales online with the use of video. Having produced promotional videos for more than 25 years, I know that […]

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Know Your Customer Mix

April 25, 20130 Comments

Once a Day Marketing™ featured video blog: Understanding Your Customer Mix Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are delving into understanding your customer mix. Do you know what type of customers are buying your product or service? Are you able to define your […]

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